CDS Worldwide is an experienced team of experts that works closely with its clients and customers worldwide.  For companies who have little or no international market share, who either don't know how to begin...or wish to improve their existing marketing efforts internationally, CDS Worldwide is the answer! We partner with our clients to recognize their highest-value opportunities, address their most critical challenges, and transform their enterprises into high performing organizations. Our customized approach combines deep insight into the capabilities of companies and their targeted international markets. In close collaboration at all levels of a client's organization, this focus ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Companies like Bay West Paper Company, Claire Aerosols, Continental Plastics, GOJO Industries, Nilodor Incorporated, Wausau Paper Corporation (and many more) have greatly benefited from our services... and you can too.

Our Core Team

Who We Are   >   Our Core Team

Randy Dilena
Managing Director

Randy Dilena founded CDS Worldwide and has been Managing Director since 1986.

Randy is an executive with broad experience in country specific channel creation and management, new product design, brand development and management, business-to-business marketing, project development, internet marketing, continuous relationship supervision, corporate strategy formulation, legal and regulatory guidance, as well as multimedia design and public relations services. During his 26+ years at CDS Worldwide, he counts among his clients many of the world's leading manufacturers of cleaning, safety and industrial products. He has worked with them to redefine the competitive landscapes in their segments, spearheaded major global expansion initiatives, and helped them create innovative new business models in their various activities.

Randy is experienced in market development as well as channel creation and support in the following markets: Australia, China, Guam, Hong Kong SAR, Japan, S. Korea, Pacific Islands (including French Polynesia, Micronesia, etc.), Malaysia, New Zealand, Singapore, Taiwan ROC, Thailand, Vietnam and the USA.

Randy studied business administration, business law and computer science, receiving a diploma from the University of San Francisco ( To help maintain his eye on developing trends, he is actively enrolled in contemporary business studies under the Continuing Studies Program at Stanford University ( in Palo Alto.

Today Randy is based in San Francisco, and travels extensively among clients and customers worldwide. He is also a licensed pilot in the United States and Australia and is an active member of the USAF Auxiliary Civil Air Patrol.

Christina Garcia
Executive Assistant & Customer Service Manager

Christina has been with CDS Worldwide since its founding in 1986. Christina provides our clients and customers with daily personal, one-on-one contact. Christina is an ardent proponent of the CDS Worldwide culture, and is a rich source of helpful information for our clients and customers concerning available products and services. As well as answering phone calls, Christina and her team also handle all electronic communication and accounting details for the firm.

Jenny Herce

After graduating with a bachelor degree in biochemistry from California State University ( in Hayward California, Jenny took on the added challenge of studying multimedia design at Ohlone College in Fremont California. With several years at companies as diverse as Boston Scientific, Quanam Medical Corporation and Key Curriculum Press, Jenny discovered her passion for design while creating promotional marketing materials and advertising campaigns for Key Curriculum Press. Working with the CDS Worldwide team gives her the opportunity to combine her marketing background with her design skills… and we consider ourselves very fortunate to have Jenny's skills and expertise on our team.

Sunita Patel

After studying at the Platt School of Graphic Design in San Francisco (, Sunita originally joined CDS Worldwide in 1998. During that time, she worked on many diverse projects - ranging from basic printed materials and product designs to early e-commerce website structure and design. From computer graphics to her multimedia creations, Sunita brings a creative skill set that she infuses into every project that comes across her desk. We are extremely pleased to have Sunita rejoin the CDS Worldwide team in 2015. Sunita (together with her many internal and external graphic design resources) uses the magic of digital imagery to ensure our marketing programs appear absolutely amazing - in person, in print and on-line.


Enhancing Success Worldwide

We aim to do this by helping our clients build capabilities that mobilize their organization. We create sustainable competitive advantage by helping develop distinctive, lasting, and substantial improvements in performance. Bottom line - we are committed to helping our clients' organizations become much stronger than when we first arrive.