Armed with a long history of selling innovate value-add products, one of our clients faced a well established customer base becoming enamored with low cost, low quality commodities that could be substituted for our client's products.
After a careful study of the situation, CDS Worldwide determined the best solution for our client would be to seek out new customers who were skilled at selling value-add products allied to the products of our client. Although they did not currently sell the client's products, the type of customer we were looking for needed to recognize the potential our products had to help them to profitably grow their overall business.
A new customer was procured in an established market, armed with training and strong in-field support. Within 12 months, the customer grew our client's sales in the market by an amazing 272% and exceeded our client's U.S. per capita market share.
After a careful study of the situation, CDS Worldwide determined the best solution for our client would be to seek out new customers who were skilled at selling value-add products allied to the products of our client. Although they did not currently sell the client's products, the type of customer we were looking for needed to recognize the potential our products had to help them to profitably grow their overall business.
A new customer was procured in an established market, armed with training and strong in-field support. Within 12 months, the customer grew our client's sales in the market by an amazing 272% and exceeded our client's U.S. per capita market share.